Kickr Labs Strategic
Growth Program
Strategic consulting powered by VentureSHOT to accelerate your growth and uncover your next opportunity.


What is it?
Building a great product and building a great business are two different problems. Plenty of founders solve the first and stall on the second. The Strategic Growth Program is built for that moment.
It’s strategic business consulting focused on accelerating your growth and uncovering the opportunities you can’t always see from the inside. The program blends decades of experience across multiple advisors working at the intersection of hardware, product, and business, so the strategy is grounded in how physical products actually get built and sold, not generic business advice.
The work centers on two things: helping your company find its key growth opportunities, and building the business strategy to scale around them.
The program is powered by VentureSHOT, a Chicago-founded incubator and growth-stage program for startups. VentureSHOT focuses on three factors for entrepreneurs building a business: growing revenue, scaling the company, and getting funded. Its mission is to help entrepreneurs build sustainable, profitable businesses that are actually enjoyable to run, delivered through the VSHOT Strategic Growth Program and hands-on mentoring. Paired with Kickr’s engineering and product depth, it’s business strategy with a builder’s understanding behind it.

Who this is for?
This program fits early to mid-stage product businesses that already have traction and want help increasing their growth.
It’s built for founders past the proving-it stage. You have customers, revenue, and momentum, and now you need a clear strategy to grow revenue, scale operations, and position for funding. If you know there’s a bigger opportunity in your business and want experienced advisors to help you find and build toward it, this is where that work happens.
Other ways to utilize Kickr Labs
Founder Accelerator Program
A structured cohort program that guides early-stage hardware founders from concept to real product.
Corporate Innovation Sessions
Intensive working sessions with Kickr engineers to get your team unstuck and moving again.
Membership-Based Workspace
Your monthly home base for building, with desk space, amenities, and engineering support under one roof.
Product Realization Lab
An 8,000 sq ft professional workshop with the tools to prototype, produce, and commercialize physical products.